Four Important Forms of Digital Content that Every Website Need
Content marketing plays a key role for many brands and businesses looking to grow their online presence to attract customers. Even in terms of SEO (search engine optimization), having quality content is an important thing to have. Without quality content, you will have a hard time gaining visitors’ attention to your website.
All experts of SEO would tell you that content is king if you are to grow your:
- influence,
- digital brand,
- online reach, and
- overall business operations
So, you have to use your website content like the honey attracting bees. Content is also important how search engines help in determining your website’s identity. For instance, Google will crawl the content on your website to assess its context and will proceed further to rank your website accordingly.
So you see, your content plays more than one role. It has a role in
- SEO,
- Marketing,
- Attracting new users to your website, and so on.
Content is diverse and is put on the web in different forms. Each form of content attracts different kinds of users and attracts more than the other. For example, a video can attract more than a blog post. A newsletter might be suited better for a huge amount of information, rather than jam-packing all of it in an email or a blog post.
Picking the type of content is crucial. It will determine whether or not you will get success in grabbing users to your website. However, bear in mind there is a demand for content and that various users will click on a preferential form of content.
Therefore, you need to create various forms of content so you can meet the demand in the best manner. Following are some of the best forms of SEO content that you need to put on your website.
Collectively, they come together to help your site build topical authority.
Blog Posts
A blog post is the oldest but an important form of content. It is widely chosen and demanded by people who use search engines daily. Informative or general blog posts that answer a specific question, or even listicle blog posts that tell benefits of a product or service, are the posts that get the most engagements and reactions.
Google prioritizes content in the form of blog posts as they know that what their users are searching for when they type search queries. Thus, having a high-quality, and informative blog post on your website is a clever way to get ranked on top of Google’s SERPs. By doing so, more users will:
- come across your blog post,
- click on it
- get diverted to your website
So, that is the best method you can improve your leads and sales.
Investing in a content writer to write flawless blog posts, or writing them yourself, is a valuable tool to have. It will yield positive results in a quick time.
Infographics
Infographics are cool and fun graphics that you come across as they have nice visuals while at the same time they offer useful and valuable information. The best SEO analyst will always tell you how infographics prove to be shareable forms of content. They are the ones that tend to go viral. The reason why is, their features entice users to share as they are simple, fun, and informative.
You can use infographics when you need to keep the text minimalistic and impactful. A key to an excellent infographic is an excellent copy. Therefore, investing in a quality copywriter should be your priority.
Second, you have to have an excellent graphic designer as well. Because via infographics, while your focus might be on the information and words, but what ultimately reels your audience is the visuals.
So, finding the perfect combination of writer and designer will make your content stand out and engaging.
Podcasts
Online content is not only about visuals. To be honest, audio content such as podcasts is also high in demand these days. Throwing your podcast for your website is a crucial way to diversify your content. It is also a massive way to grab user and visitor’s attention to your website, by offering them a fresh and personalized opinion.
A concrete and well-produced podcast that gives a piece of knowledge, information, or entertainment is your best bet to:
- advertise high-value content
- attracting new visitors and
- retaining avid followers of your brand
There are difficulties in creating a quality podcast and attracting listeners initially. However, it is a possible feat! A trialed trick is to try and see the form of reception your content will reach. Don’t overthink it; buy the gadgets and just do it.
Video Content
Without a doubt, video content is and will be the best form of content. Some studies reveal that the most clicks a content get, have been video content. It makes complete sense if you think about it.
If you are looking for recipes to bake a cake, you will not read but watch how to get the thing done. Would you click on a blog post, or a video showing a step-by-step process on how to bake a cake? This is how video content outperforms other forms of content.
The bottom line is online users prefer to click on video more compared to other forms of content. Therefore, search engines such as Google put emphasis on video content. Thus, you should focus on making and embedding video content on your website.